a product designer š§š½ crafting intuitive mobility solutions for diverse populations and complex environments āØ
Designing AI-powered interfaces at Derq Inc. that transform real-time traffic data into actionable safety insights for the future of smart cities
Enhanced micromobility app experience at Rapido for 1.5 million bike-taxi riders from underserved communities
Designed web experiences as a founding designer at PocketMD to improve Canadian Healthcare
Reduced ride cancellations after acceptance from 28% to 12%
Introducing a way to keep a track of and also enhance a driver's performance by empowering them to finish the rides they accept, hence increasing customer satisfaction as well.
Redesigning and integrating driver experience (Locked)
Designing the driver-facing experience for a platform serving 35M+ drivers, with a focus on making complex workflows instantly legible to a highly diverse, often low-literacy user base. Leading an icon-led design system that replaced text-heavy flows with clear visual language, and redesigning the onboarding experience for captains to reduce drop-off and get them earning faster. Simplifying document verification, training, and first-ride readiness into a guided flow that felt approachable rather than bureaucratic. Throughout, designing for trust and clarity at scale, where even small interface decisions had outsized impact on captains' daily livelihoods.
Increased discoverability of new features by 263% for semi-literate bike-taxi drivers
Improving the driver-app navigation experience through comprehensive behavioral research of semi-literate bike taxi drivers in India.
Designed and launched Omne Design System
Rooted in modernity and driven by a deep understanding of Omne's users. Omne design system empowers developers and designers to create transformative, visually captivating experiences.
Attained first 15k users and helped secure $2M+ seed funding as a founding product designer
MVP of an integrated healthcare platform that enables collaborative, team-based care, in line with PocketMD's mission to prioritise patient-centric healthcare.
Curiosity about how the world around people influences their behavior led me to become a product designer.
My experience in designing modern tech for the underserved population has shown me how design goes way beyond screens and pixels, and inspires me to search, understand and solve complex problems of simple humans.
I see design as a way of living. For me, it is not a profession and neither a tool, it is a way to express ourselves and create something larger than who we are and touch other lives.
